MEET JAKE

The guy behind True Loyalty

Real world training. No fluff.
Built around your life.

How I Got Started

I started training professionally in 2013.
What hooked me wasn't competitions or titles.
It was watching dogs change inside their own homes, where real life happens.

"Training should make life simpler,
not more complicated."

LETS CHAT

What I Believe

The dog world is loud. Trends. Ticktoks. Opinions. "Experts."
I focus on practice not theory.
Clear communication. Intentionality. Consistency. Real-life results.
Big believer that dogs should enhance your life, not run it.

Fun Facts

Memorized 3 dog encyclopedias before the age of 8. #dognerd
Coffee first. Always.
Competed in several dog sports including disc dog, protection sport, and pointing dogs.
Love sewing.
Trained dogs in over 15 states.

METHOD & APPROACH

These steps are solid fundamentals that work for most training and behavior issues. Still, every dog is unique and responds in their own way. That's where we help you get the most out of each session!

1. Teaching Learned Behaviors

Teaching learned behaviors works best through motivation. By using what your dog naturally enjoys. Treats, praise, play, and affirmation. We make training fun, engaging, and highly effective. Most dogs thrive when learning this way.

2. Layering in Reinforcements

This is a crucial part many dog owners miss. We focus on creating multiple ways to motivate your dog so they want to perform the behaviors—not just when you have a treat. Without this skill, you’re always at the mercy of whatever your dog wants in the moment. The real goal is teaching your dog to respond reliably, even when they’re distracted or not naturally inclined to listen. This is the piece most people truly need.

3. Application

Once your dog understands a behavior and we’ve built strong reinforcement around it, we can begin applying it to real-life situations. Most people try to do this too early. Our approach is to first ensure your dog has a clear understanding of what’s being asked before testing them in challenging, real-world scenarios. This builds confidence, clarity, and long-term reliability.

Why True Loyalty?

True Loyalty is for people who want to be involved, not just hand the leash over and hope for the best. Real progress happens inside your everyday life, so I coach you through the process in your home, around your routines and real-world distractions. You’ll understand what you’re doing, why it works, and how to handle challenges as they come up. Every dog and every household is different, your training should reflect that.